PR and Communications Consultant
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In today’s hyper-mediated world, building awareness is all about the story you tell. As a former magazine editor and a freelance journalist, I’ve made a career as a professional storyteller. My work has appeared in Maclean’s, The Wall Street Journal, Azure, CBC and more. I know how to write, shape and sharpen information into compelling reads and I know how to pitch publications with stories that catch an editor’s attention. 

I’m a creative thinker with a flair for building narratives from raw materials. As an in-house director of PR, I built a museum and art exhibition and threw an opening event for a sticker company that netted them coverage in Breakfast Television, CTV, BlogTO, Narcity, TrendHunter, Daily Hive and AdWeek, just to name a few. As a PR strategist, I created an influencer video exercise series for an internationally-renowned Pilates company that brought the brand in front of new international audiences. I dove into the mortgage and insurance industries for a fintech company, setting up a pitch platform and pitching stories to media that netted them coverage in CTV, Global News, Toronto Sun, CBC, BNN Bloomberg and more. 

Each business is unique and each business has a story. Let’s work together to tell the story of your business.