Services
— LAURA FITCH MEDIA —
Why a PR and Communications Consultant?
For many startups and growing businesses, it’s a struggle to get the word out. Hiring a qualified, full-time PR or comms person often isn’t in the budget and team members are too busy scaling the business to publicize the amazing work they are doing.
What many businesses don’t know is that they don’t need a full-time, in-house person to handle PR and comms duties. An experienced consultant can help them shape the story of their business, build a media/PR strategy and put that strategy into practice. As the business grows, so does the outreach. By the time the business has grown large enough to justify a full-time PR/comms person, a media outreach strategy and communications system is already in place. All you have to do is hire someone to take it over and I can help with onboarding.
PR is about more than just press releases. Media outreach and PR/communications campaigns can directly help your business through boosting SEO through backlinks and referrals, building awareness in new audience groups and maintaining and strengthening awareness in key audience groups. Tailored special events can generate buzz and positive word-of-mouth referrals as well as garner media interest.
Did you know?
Human beings are neurologically hardwired to engage emotionally with stories and narratives.
When people emotionally connect with a brand, they are more likely to remember that brand and more likely to forgive that brand for a misstep.
Consumers today buy from brands whose values align with their own. How do they know these brands align with their values? The stories the brand tells about itself.
— Service Packages —
The Basics
From setting up staff bios to figuring out a brand narrative, this is a great foundation for companies just getting started.
staff bios and headshots
company boilerplate
mission statement
one-pager and press/media page for website
consultation on brand narrative
one press release or media pitch per month
The Startup
Ready to grow awareness of your kickass company? Here’s how we’ll do it.
PR + comms plan, including brand narrative consultation
media outreach strategy
up to two press releases or media pitches per month
The Full Package
Growing fast and still no PR + comms presence? Time to get on that.
PR + comms plan, including brand narrative consultation
media outreach strategy, including monthly reports and competitor analysis
media training for company representatives
up to four press releases or media pitches per month
Making a Scene: Bespoke events and campaigns
Sometimes to make the news, you have to be the news.
Let’s strategize a creative event that gets your company noticed.
